ALBAWABA – The Saudi petroleum giant, Aramco, has announced in a joint statement the becoming of a Major Worldwide Partner of FIFA, holding 3 year-long sponsorship rights across events like FIFA World Cup 26 and FIFA Women’s World Cup 2027.
Aramco praises Chinese solar power efforts, with a partial acquisition of Hengli Petrochemical While the value of the deal was not publicly disclosed, AP News estimates it to be the largest FIFA sponsorship in terms of annual value, adding that the Saudi sponsorship will contribute to FIFA's 2023–26 commercial cycle, which was projected to bring in an estimated $11 billion.
“Through this partnership with FIFA we aim to contribute to football development and harness the power of sport to make an impact around the globe,” stated Amin H. Nasser, Aramco’s President & CEO, adding that the deal “reflects our ambition to enable vibrant communities and extends our backing of sport as a platform for growth.”
On FIFA’s side, Gianni Infantino, FIFA President, said “This partnership will assist FIFA to successfully deliver its flagship tournaments over the next four years and, as is the case with all our commercial agreements,” pointing that “Aramco has a strong track record of supporting world-class events, but also a focus on developing grassroots sport initiatives. We look forward to collaborating with them on a variety of initiatives over the coming years.”
Aramco adds in its statement that it plans to collaborate with FIFA to ‘promote innovation’ by seeking chances to use the company's know-how and technological prowess in the worldwide distribution of football events, such as programmes designed to provide football enthusiasts fresh and creative ways to interact with FIFA activities.
